Wednesday, September 5, 2018
We’ve been keeping it under wraps, but the time has finally come. We’ve changed our logo. You may wonder – why change our logo now?
It’s no secret that a logo change can be a very lengthy process. But we felt the time has come and we wanted it to better represent who and what we are as a company. After all, as an innovative and experienced IT technology brand we wanted to stay up-to-date.
Thus, our new logo was the result of linking together our competitive positioning and new value proposition:
1ClickFactory is a Dynamics 365 software factory. Our high-quality Microsoft Dynamics 365 upgrade, development, quality assurance and training services, together with our leading Microsoft Azure managed hosting service, help Microsoft Partners offer better business value and deliver solutions to their customers on-premises and/or in the cloud.
We exclusively serve Microsoft Partners whom we help through our expertise; by increasing cost predictability, scalability and efficiency, shortening project time and solving resource shortage. Our mission is to facilitate profit and revenue growth for our partners.
Unlike the traditional ERP upgrade service providers who offer these types of services through 1:1 sourcing of people, 1ClickFactory takes responsibility for the projects, creates innovative automation tools and has performed 500+ Dynamics NAV and Dynamics AX upgrades, 300+ development projects and serves 5,000+ NAV users on Azure.
1ClickFactory is a Microsoft ISV Development Center that is Gold Certified in Enterprise Resource Planning, Application Development and Cloud Platform. We are a global business currently delivering our services to 300+ partners in 40+ countries.
Here’s what happened. First, we decided on the keywords that would best reflect our brand personality. They were:
Innovative
Quality
Experts
Efficient
Helpful
Responsible
This translated into the logo that we see here today. The cursor is an iconic symbol for the IT industry that we made our own by combining it with the “1” from 1ClickFactory, showing that we are innovative.
Then the color choice also followed the same process – we chose blue which is associated with quality, expertise and responsibility, and added green which often represents helpfulness and efficiency. While the color green is quite a drastic change compared to our old logo, we felt it was a much needed one.
The updated and refreshed 1ClickFactory logo reflects what we stand for as a company towards our Partners and potential future colleagues. We keep up with the latest technology and are passionate about our goal – to help Microsoft Partners offer better business value and deliver high quality solutions to their customers.